How To Create a Facebook Shop Page: A Step-by-Step Guide (October 2018)

Learn how to add a product to your shop and share it on your Page's timeline. Don't just share your products, add content. To make posts about your products stand out, add content and context to them.

I work in the preloved business and sell mostly one-offs which are all listed at a particular time each week. Logging into a current Stripe account is pretty simple. Chandler January 16, at 3: This short video includes facts and figures on shopping on facebook as well as some case studies of large and small businesses delivering sales. Remember you can only sell physical products, and you must upload each one individually.

A fully integrated Facebook store. Customers can easily browse your products and collections using the new, always visible, Shop section on your Facebook Page. .
Well, the fact of the matter is, if you have a website, you should also at least have plans to sell on places like Amazon, Facebook, and Etsy. And we're going to give you .
Give exclusive offers for your most loyal fans and give sneak peeks to give a reason for your fans to talk about your Facebook shop. Grow Your Business Create a Facebook shop to complete your marketing strategy and to build your customer base.
Give exclusive offers for your most loyal fans and give sneak peeks to give a reason for your fans to talk about your Facebook shop. Grow Your Business Create a Facebook shop to complete your marketing strategy and to build your customer base.
Learn how to add a product to your shop and share it on your Page's timeline. Don't just share your products, add content. To make posts about your products stand out, add content and context to them.
Step 1: Go to Your Facebook Page and Add a New Section

Step 2: Setup Your Shop Details

The Storefront Social shop makes it easy to create a new store from scratch. Storefront Social is a Facebook store application that works for new businesses as well as well-established brands. Like StoreYa, it integrates with over two dozen providers.

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If so, how is this done please. If you still want to sell online a website builder is also a great choice — you can see our comparison chart of the best ecommerce builders here. Our top two are Shopify and Wix , you can click on the links to read their ecommerce reviews — both accept PayPal payments on their paid plans.

I hope this helps in finding a solution to your problem, best of luck moving forward with your online store! Thanks for reading, Lucy. Hi Paige, it does look like Wix has removed integration with Facebook. If this is key to your selling strategy, it might be worth switching builders. Thank you for explaining every detail in easy words, I never tried to sell directly on facebook page. However I have a shopify store that I am running for almost two years now and I have learnt a lot during my research and lost and earned money lol.

I want to tell this to you and other that for successful facebook marketing with Shopify or other platforms you need Trackify pixel app to build niche audiences and get maximum ROI with targeted audience many other features. I will now setup a facebook store and will try my luck with this.

Glad you found the article useful. Thanks for sharing with everyone your experience. Please do feel free to share with others if you feel that they would also benefit from this article. One question I had for you was related to SquareSpace. Does FB integrate with SqSp ecom sites? Is it easy to do? My main motivator is to then link to Instagram to allow easy access to our products. They have some useful guides on it you might want to check out: Thanks for joining the discussion. At the moment this is not a current feature for Weebly, website builders such as Shopify or Squarespace however do allow for this functionality.

With Shopify for example, when you set up the Facebook sales channel, Facebook creates a Shop tab on your Facebook page that displays your Shopify products. It really dose depend on what you want the builder to do why not have a look at our article on ecommerce builders. All the best, Natasha. Hi Jeremy, Let me ask you this. Which tool or plugins do you use to setup the advertisement screen that pops up on the screen while visiting your site?

It depends on which platform you are using but Wix have a great selection of plugins for pop-ups. Lumifish is one see here that lets you create and add a message that visitors will see upon opening your website. Other builders also have plugins available so its just a case of having a look round and seeing which one suits your needs.

Sir, I have an affiliate website of word press by the woo commerce plugin in which I have created a stone from Amazon products to promote.

Please guide me Thanks. Download the zip file seen here and save it locally — woo-to-facebook-shop. Thanks for the info. I recently created an online store through GoDaddy and was hoping to connect it automatically to my Facebook store in the way that you suggest. Do you know if it is possible to create the Facebook store by uploading from my GoDaddy website? This helpful guide from GoDaddy will help you through the exact steps.

As the purpose of an affiliate site is to redirect traffic to the partner site, it might prove hard to implement this on a Facebook store without simply displaying the affiliate links and hoping people click through. I understand that there are third party programs that could help you, but they are beyond the scope of our site discussions.

We are a Not for Profit, based in the southern zone of Costa Rica.. This is a great way of building awareness and also highlighting the costs needed to support these communities. With a donation button nearby, this could help encourage people to donate after reading. It would be a serious design challenge to create custom donation buttons that each donated different set amounts! Is there a way to use my already built wordpress website? Does this setup connect to the Facebook market place and will new items that are added to your online shop be posted to the marketplace on Facebook?

Which is better option? I want to make online store for Hair Extensions website. You will need to consider what features and functions would best suit what you want to achieve with your Hair Extensions website.

Should people be able to contact you? Submit photographs or view existing images, share across social networks, make purchases? Your needs will determine the best site builder for your business.

Going by your message you are interested in selling products online so it would be best for you to look into ecommerce website builders such as Shopify , Wix or BigCommerce.

I was wondering what your opinion is using wordpress-woocommerce powered website to set up a facebook store with. In your opinion, comparable to the above platforms you suggested? Cons to wordpress for this etc. Thanks and Regards, pHil. WooCommerce is a reputable WordPress-based plugin. If you need support from WooCommerce, you can get that too as they also have a dedicated support team.

So to answer your question, I would think WooCommerce is a very capable tool. So in a way, they can free up some of your time to do other things, versus having to solve your own problems if you come across a WordPress issue. Is there any way around this?

I would prefer not to have a shop on my I actual website. But that was a while back. Perhaps a Google search will provide you with some options? I think so, though creating an online store building platform is way beyond my expertise. Facebook has APIs and if you understanding how to use it you can connect your platform to it. Sorry, but this topic of building a web creator is beyond me! So far it seems it integrates my Wix store to Facebook but in a limited way unless I upgrade.

Do you know anything about Shopial? If others reading this comment have experiences with them, please do share them with us! I already have my ecommerce website built for my product, and am wondering if that can be utilized to create a Facebook webstore rather than using Shopify, and Big Commerce, platforms?

Yes you can definitely create a Facebook page separately. But if you can sell directly on Facebook or if it can be integrated with your online store depends on the ecommerce platform you are using to power your website. Do you recommend selling through a Facebook Page or Group? I like the Group idea because you can add members to the group, as well as they can add themselves. Is there software that automatically grabs this information and spits out an invoice? The idea is that the content that you share with your newsletter subscribers should be different depending if they are existing customers, or if they are still new prospects.

For instance, you might not have to explain your brand as much if you are emailing your existing customers, versus someone who has yet to purchase and want to find out more about you. Also, you can probably offer less discounts to existing customers since if they love your products, they are more likely to purchase at full price or closer to full price. For your prospects, a steeper discount might nudge them over to purchase from you for the first time.

So separating customers from prospects using an newsletter email tool such as Aweber makes you a better marketer. So if you post something on Facebook either in your Page or in your Group, you are just shotgunning your message to everyone including existing customers or new prospects.

So it might not be as effective. What you can consider, however, is setting up a Group for existing customers. In theory, the members will be much more engaged and interactive since they should be familiar with your brand and products. Hi Jeremy, great site! I was hoping to be able to create a facebook shop, but without having an actual website.

To answer your question — I think you can create a completely standalone Facebook shop. There are a lot of tutorials on how to do that if you just Google for them.

The article focuses on Etsy, but the principle is similar. You just never know if any changes on Facebook are going to benefit or hurt your shop.

So having a separate online store can bring some level of stability to your business. Her Jeremy, what if I want to link my facebook shop to other e-commerce sites such as lazada or zalora? You can probably find out quite quickly if you visit their websites or reach out to their support team.

But it may change down the road, maybe? Hello, after 3 years working with well known Ecwid , I learned a lot about eCommerce platforms. I started with dropshipping items from eBay and Dealextreme, it was pretty good. Last year I decided to pay developers to create website for me.. I paid for website, and I paid for SEO. Me and my family have started to produce pumpkin seed oil.

For payment methods we use PayPal and 2Checkout, for larger purchases Wire payments. I just wanted to share my little story with you, this is my first post, so sorry for bad english, I am from eastern europe. About ecwid — they have free plan if you want to try not trial! They are most popular for facebook stores, anyway, if you have more questions, fell free to ask me..

If I m starting a new brick and mortar business but am not ready to sell on my Facebook page yet, what kind of Facebook page do I choose? Hi, I have been making custom shirts for over 25 years. I want to open up an ecommerce store via Facebook. What builder would one recommend; shopify, big commerce, or wix. I plan on selling local school spirit printwear and team uniforms.

I think the way forward is for you to map out what you want the store to be able to do, then see if each of the platform will be able to do them. I want to sign up with Facebook online store, but i want to use my own service merchants account that i use everyday in my business.

You can, as long as the merchant account you are using is included in one of the 70 payment processors that Shopify has partnered with. Here is the list of payment processors.

The ability to have a feature-rich free plan, wide range shipping carriers and options for free, huge variety of payment options available for no additional cost is just a no brainer for me. Hi I cannot find what it cost when you open a FB store?

I wanted to know before I try it. Is there a limit of items? Does cost grow per item listed or fees are charged on sale price? Per click when people go into your store?. I have been looking for 2 days online and no where do I see pricing plans or fees? Maybe you have a phone number to call someone to ask?

But Shopify and Bigcommerce offer you a 14 day and 15 day free trial, respectively. So give them a shot to see if you like them. Interesting, my issue with the Facebook store is still that it is behind the scenes and not frontend of my Facebook page. But what you can do, in addition to showing your store tab on your FB Page, is pin a post so that it is always displayed at the top of your FB page. And have the Post lead your visitors directly to your store tab, or at least just tell them to click on your store tab.

Not ideal, but may work well. So all the payments go trough facebook,and orders get e-mailed directly from the facebook-store. Do you mean if you can run an free standing Facebook store, without having it be connected to an ecommerce website?

Shopify and Facebook has also partnered up so now Facebook users can purchase products directly on Facebook news feed. Shopify has the ability to sell on facebook alone, without a shopify website.

Check it out on the shopify pricing page. Jeremy, thank you for your detailed overview of these sites. My question is how is a blog integrated into these online stores?

Is the blog stored and space counted? You can definitely create a blog with the website builders I referenced above Shopify, Bigcommerce, Wix. There should be no limitations as to how many blog posts you can create. Wow, got to learn a lot about facebook store. I think each platform has its own pros and cons, and more importantly, each platform has its own unique set of users.

So depending on what business you are in, if you think your ideal customer tend to be on Facebook from time to time, then that should tell you if Facebook is going to be a good business channel for you. You can either start engaging other Facebook pages e. Create an Ad Create a Page. Add a Shop Section. Best Practices for your Shop Here's how to get the most out of the shop section on your Page so you can run a great shop. Build Trust Create a Page username.

A Page username is a unique name that people can use to easily find your Page. Each Page username can only be claimed by one Page, so visitors can find your Page more easily if they know your username. Fast responses to messages from customers can build trust and show customers you value them.

They also increase the responsiveness rating we display on your Page. If potential customers see that you're very responsive, they might be more likely to reach out, and view you more positively overall. Encourage customers to leave ratings and reviews.

If your Page has a shop section, it also has a ratings and reviews section. A high rating and positive reviews can build trust and interest among potential customers.

After you've transacted with a customer, encourage them to rate you and write a review. Add the address of your physical store if you have one. A positive experience on your shop can increase the likelihood that a customer will come to your physical store.

It can also make your business more accessible to people who aren't sure about shopping online. Don't just add products to your shop, share them on your Page timeline regularly. Also, here are a few more that should be added to the list. Again, all powered by ShopIgniter.

In our opinion, given so much time is spent on facebook that it is a logical step for people to want to take up thje offers and dicounts available without leaving facebook. This short video includes facts and figures on shopping on facebook as well as some case studies of large and small businesses delivering sales. Your readers might like to check out VendorShop www. VendorShop is a free solution that is very user-freindly.

You seem to have forgotten to checkout the european market. Full blown Facebookstore plus integrated group couponing functinality for online shops. I dont understand how vendorshop makes their profit? Are they purely trying to build clientelle with their core product being free, and then eventually try to monetize by adding additional features they can charge for? Does anyone have some insight on this? As a designer, i would definitely recommend http: I know I am late, but Beetailer is also running Facebook stores and social promotions with existing online stores.

Providing the merchants with as many tools as possible for gaining more fans, purchases and data. One question — which one will let you put items into your cart and let you keep these till you go to check out? Most of these dont! No item is actually yours and someone can still buy it while it is in your shopping cart. I work in the preloved business and sell mostly one-offs which are all listed at a particular time each week. This means that it is a feeding frenzy and every customer is going for the same items which I dont have multiples off.

So, how dissapointingis is it that when you reach check out you realise that someone else has bought half your cart? Just wish to say your article is as astounding. Fine with your permission allow me to seize your feed to stay up to date with impending post. Thank you a million and please continue the rewarding work. Facebook has become crowd puller and hence all businesses want their presence on Facebook. Going one step ahead, rather than just making your business presence feel on Facebook, its much better to actually engage customer on Facebook by selling directly to them.

I would like to request the author of this article to also consider adding http: Here is the link which explains about facebook store option on RetailEMall — http: If you face any issues or have any queries, contact them through phone or email, you will get quick response from their team. I was wondering what other Facebook shops are famous in India…Could you share a few other facebook shop links in India.

Is there any sales stats available for this stores? Number of likes is not a good metric to measure e-commerce store performance. Do not you agree? In my humble opinion, Facebook commerce is here to stay, just that the model is taking its shape over time, we just have to wait and see. Hey Extra virgin Olive oil shop owner Magento is not a Facebook shop it is an e commerce plateform in regular channel.

If you want to have a shop on Facebook, I know a facebook app that will soon integrate Magento. That is Easy Social Shop. Everyone can browser your products on Facebook as a shop application. Just desire to say your article is as amazing. Fine together with your permission allow me to grab your RSS feed to stay updated with impending post.

Thank you a million and please keep up the rewarding work. Hi Paul, Just an update for your list. Our F-Commerce solution Meu Shopping apps. Reserva 1,, fashion https: Huck , fashion https:

What is a Facebook Store?

Hey Extra virgin Olive oil shop owner Magento is not a Facebook shop it is an e commerce plateform in regular channel. If you want to have a shop on Facebook, I know a facebook app that will soon integrate Magento. Why ecommerce website builders are the easiest way to start selling on Facebook; How you can set up a Facebook Store on top ecommerce builders Shopify, Bigcommerce and Wix; Why would you ever want to set up a Facebook Store to sell on Facebook? Well, Facebook has over 2 . Learn how to add a product to your shop and share it on your Page's timeline. Don't just share your products, add content. To make posts about your products stand out, add content and context to them.